Who Are You? Brand Values as Drivers of Business Success

Patti (my partner and sweetie) and I are speaking at PARK Fashion’s Emerging Artist and Designer Forum at Olds College Calgary campus this weekend. If you’re there, come say hello!

Have you always wanted to learn about the art and fashion industry but didn’t know who to talk to? The Emerging Artist & Designer Forum is bringing together those wanting to grow in the industry, and the professionals who have made it happen.

You won’t want to miss the presentation, “Who Are You? Brand Values as Drivers of Business Success ” by Patti Derbyshire & Bernie May of Torch Motorcycles.

In less than 18 months, Torch Motorcycles built out an aggressive operation and monster brand, entering the fashion and apparel world globally. Learn how values-driven practices lead to growth and profile. Draw a tangible line between who you are as a person, the company and people you work with, and who you attract to work with you (and more importantly who you don’t!) What story do you tell, who gets excited and eager to work with you, and what makes your creativity and passion want to burst out of your chest?

Vogue Italia, Fashion Magazine, Harpers Bazaar/Beijing, Summit and front page feature in MAKE Magazine (July 2015).

Patti Derbyshire – Patti is a catalyst, community organizer, and business leader in Calgary’s creative economy. As Chair of Marketing, Entrepreneurship and Social Innovation, and marketing professor at Mount Royal University’s Bissett School of Business, she draws upon her eclectic professional career in broadcasting, design, cultural marketing, start-up ventures, and music industry management. Patti’s first bike was provided by her older brother, who didn’t want to drive her around all the time. She didn’t mind. She always gets a big grin on her face whenever she rides.

Bernie May – Bernie has been riding for 15 years, after he figured out that promises made to your mother when you’re twelve don’t count when you’re an adult. He has been a signals officer, programmer, and project manager. He built robotic landmine detectors, frequency-hopping encrypted radios, and command and control software delivered into active war zones. Today he shows business owners how to be better leaders. He loves building things (starting with plastic models as a kid), beautiful design, good food and music, and seeing the world in ways that let him breathe fresh air.

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