Part Two of Series that begins with Setting Your Intent (and Deciding What You’re Not Going To Do)
Visualize Your Goal
The part of your brain that makes decisions and drives all human behaviour has no capacity for language. So, if you want to motivate somebody, including yourself, you could literally draw a picture. Tell a story. Use concrete language. Have a tangible outcome.
Use all your senses. Imagine success. See, hear, feel, taste, and touch it, as if it is real to us already. When we know what success looks like, our brains starts filling in what we need to do to get there. Athletes have used mental rehearsal for years, and the performance improvement they get from visualization is almost as great as actually physically practicing.
This is where setting SMART goals get it right, mostly. The “S” in SMART stands for specific. But you can set very specific but intangible goals. Like (and I wish I was making this up, but I hear this all the time when coaching executive teams) “Increase EBITDA by 10%”.
Would everybody in a company be able to get excited about this? Would they even understood what it means? It’s certainly specific enough, but it doesn’t say anything about the why or the how, which are also important.
Here’s a personal example. When I was trying to quit smoking for the 99th time, what finally got me over the motivation barrier was imagining going for a hike in the Rockie Mountains with my grand-children. I don’t have any grandchildren yet, but I a) wanted to be around if and when they do show up, and 2) wanted to be able to carry them, not an oxygen tank. I can see the picture in my head. I can even show you on the map which trails I’d like to take them on first.
So if your have to set a financial goal, perhaps describe what the money you hope to earn will allow you to do, instead of just imagining the money. Maybe don’t get trapped by being specific about the amount of profit (or growth, or weight you’re going to lose). Instead fixate on what the specific outcome will allow you to do.
If you can draw a picture or describe the outcome to somebody else in a concrete way, then you’re there.
Next: Imagine the Milestones