What Are Your “Kept Promise Indicators”?

“Dental Brand Promises — make three promises and then measure if you’re keeping them (Kept Promise Indicators – KPI!) – then grab a Net Promoter Score (NPS) while you’re at it. This dental practice has nailed it with this simple survey – see picture below:

“Notice how specific and measurable each promise is – can you say the same for your three brand promises? And we learned from Steve Martin, co-author of The small Big, that three is the ideal number of “reasons to buy” – more influencing than 2 or 4 or 10 reasons! Thanks to Rockefeller Habits 2.0 fan Tony Gedge, owner of Marketing Pirates of Dentistry, for sharing this example.”

And thanks to Vern Harnish “The Growth Guy” for sharing this example on his blog

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