Many of my clients think they’re doing a good job of communicating internally with their staff. And probably some of them are, but when we test the assertion through internal surveys, the result usually that comes back is less than what they expected. Sometimes disappointingly so. Then we get to talk about what makes a good communicator.
How do you test your company’s internal and external communications? How well are you doing? What message are your employees, stockholders, and customers really hearing?