The New PEST Analysis – Add Culture, Stir

When taking stock of your company’s management strategy a common tool is the PEST analysis (Political, Environmental, Social, and Technological). We can now add Cultural factors. Cultural factors include cultural trends, current events, and consumer interests. Think social networking and the rise of geek culture, for example.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s