Fourth in a series about communication and change management.
Face to face communication is always best
I love email. It’s fast, it’s easy, its’ cheap. It also provides us a record of what was said. Sometimes it’s important to have a record. Also I don’t have to ask people how their day’s going, or remember their kids kids’ names. But maybe that’s just me.
So what’s the problem with email? Words themselves make up only as much as 40% and maybe as little as 7% of communication. Words themselves are only a small part of what’s being communicated. So for trivial or strictly objective communication (“Where are we having lunch?”, “Please send me the numbers for the third quarter.”) email works just fine. After that, the chance of mis-communication goes up.
The more complicated the message, the greater the chance for mis-communication. The more emotionally laden the communication (“I think you have an attitude problem.”) the greater the likelihood of misunderstanding. The more people involved, or the less time people have worked together, the greater the opportunity for misinterpretation. Add all those together and the chance of added drama, resentment, and wasted effort is almost certain.
My experience, both as a manager and as a facilitator, is that mis-communication is really easy. You have to work really hard to *not* mis-communicate. Yet we often choose on one of the worst ways to talk to others about complicated, potentially emotional issues with people we don’t really know that well – email.
Fix #4 Talk to a Human
Talk face-to-face. Wash , rinse, repeat.
Mark Hortsman has an amusing saying (I paraphrase): “I’m glad to hear you want to work with people. All the jobs with trees and dogs are taken.” As managers and leaders we manage and lead people, not email. If our jobs were to manage email I wouldn’t have to write this blog post.
Keeping a record isn’t going to engage and influence people to change behaviour or create enthusiasm. Repeated human interaction, building relationships and trust, is the only thing that does.
Phone calls are better than emails for engaging human beings. Video-conferences better than phone calls. In person meetings better than video-conferences. One-on-one, face-to-face meetings are better still. Regular, repeated contact.
If you need a record of agreement, write it afterwards. First pick up the phone, walk down the hall, learn to speak publicly. Tell stories, have a vision, be passionate. Email is efficient but it’s ineffective. If you’re a manager of human beings, learn to manage human beings. If you’re a manager of trees or dogs, carry on.